AHA Member Advisory
Kết quả xổ số xsmn hôm nay December 29, 2020
To help advance the public’s confidence and trust in the safety of COVID-19 vaccines and their distribution, the AHA continues to develop and collate resources that hospitals and health systems can use as COVID-19 vaccines become available in their communities.
New Ad Council PSA Featuring Dr. Melinda Estes
The Ad Council Dec. 29 launched its AHA-supported , a multichannel campaign with four videos, several of which feature AHA Board Chair Melinda Estes, M.D. In addition to the Ad Council-developed videos, hospitals and health systems have access to a host of downloadable materials, including:
- simplified COVID-19 vaccination FAQs;
- talking points on the overall effort for health care professionals and spokespeople;
- copy for e-communications/internal communications/websites;
- customizable social media copy; and
- shorter versions of the videos for use on social media.
Resources for Engaging Health Care Workforce and Communities
The Society for Healthcare Strategy and Market Development members developed a new to guide hospitals and health systems through the steps involved in planning, designing and executing a vaccine communications plan and campaign. Information highlights the strategies and experiences of health care marketing and communications professionals, such as developing a vision and goals; identifying the audiences, such as internal, external and non-English speaking groups; developing effective messaging; determining the best ways to reach target audiences; and tracking success metrics.
The resource emerged from the December 2020 . The toolkit will be updated as new resources, tools and examples become available.
To reach communities digitally, AHA launched , a social media campaign that amplifies health care workers’ voices on the importance of getting vaccinated against COVID-19. Using the hashtag and tagging , physicians, nurses, respiratory therapists and others are encouraged to share videos, social posts or written testimonials when it’s their turn to receive the COVID-19 vaccine. The webpage includes free graphics for your hospital to use to promote the campaign.
AHA Vaccine Website
Among new materials is a dynamic , developed in coordination with the Centers for Disease Control and Prevention and featuring:
- a vaccine candidate scorecard;
- a vaccine primer;
- CDC’s , including posters, FAQs and digital content; and
- an allocation framework.
AHA will update the site with new videos and other content as it is developed.
Find out more about CDC’s Advisory Committee on Immunization Practices COVID-19 .
AHA Vaccine Special Bulletins
AHA recently released summaries of Food and Drug Administration emergency use authorizations for the two approved vaccines: and .
As other vaccines are approved, AHA will release additional summaries to provide hospitals with information on dosing, storage and handling, preparation, and contraindications and adverse reactions.
What You Can Do
- Share this advisory with your senior management, legal team and community resource team.
- Identify legal and other resources available locally for patients and families.
- Identify community stakeholders who would benefit from having some or all of this information.
Please contact AHA at 800-424-4301.